Former fashion editor Carla Sozzani conceived 10 Corso Como as a virtual narrative.
Using the gallery and bookshop as its core, Sozzani has structured a living magazine
where editorial choices in food and fashion, music and art, lifestyle and design are constantly
made by the visitors and customers as they engage across so many arenas of interest.
The inner courtyard of the traditional Milanese building is transformed into an Italian piazza that
invites the visitors to participate in a succession of social and cultural activities. Promenade through art, design
and fashion in a single space, through the courtyard and then on to the gallery to see an exhibition,
or stop for a drink at the café, shop at the store or visit the bookshop and sit to read.
10 Corso Como is a multifunctional space, a meeting place, a union of culture and commerce.
Stroll the crossroads between desires and cultures and experience the beginning of total shopping.